Earlier this month, Alchemy client’s Bar’s Leaks and Rislone expanded their Automotive Aftermarket Industry Week presence with their first-ever booth at the 2015 SEMA Show. More than 500,000 auto enthusiasts from all over the world travel to the SEMA Show each year to check out the latest trends in customized vehicles, specialty parts, accessories and more. The Alchemy team, along with spokespeople, Bobby and Caitlin, traveled to Sin City to take part in the fun.
First-Time Exhibitor Showcase
Set up in the First-Time Exhibitor Showcase, both Bar’s Leaks and Rislone were present within the 20’x20’ footprint. One side, dedicated to Bar’s Leaks, featured product displays and a looping video of the brand’s commercials and How To Be a 3 Minute Mechanic demos. The other side, dedicated to Rislone, also included product displays, as well as a fun, interactive game available to all event attendees. Reckless Racing HD challenged players to complete the fastest lap around the track for a chance to win an awesome prize pack valued at $250, courtesy of Bar’s Leaks and Rislone. High scores were collected throughout the week and were showcased on the leaderboard to show passerby’s what they were up against. The game generated a great crowd and after all the scores were tallied, the 20 players with the highest scores were awarded the prize pack.
Spokespeople, Bobby and Caitlin, were also onsite for visitor photos and autograph signings. With their help, we were able to capture nearly 20 video testimonials from visitors who were fans of Bar’s Leaks and Rislone products. They were also awarded the prize pack as a thank you from the brands.
After analyzing the data captured onsite, we learned more than 70% of the visitors surveyed are DIY-ers. In addition, 54% have more than 5 vehicles in their household, 48% of which are 10 years or older. The results don’t lie, they reinforce that SEMA is exactly where we need to be with Bar’s Leaks and Rislone. A lot has been learned and ideas are already being generated for an even bigger, better presence at the 2016 SEMA Show!