Showing posts from category: Brand Experience

Brand Evolution

Entry #2035: When It’s Time to Change

Experiments are moving from Exploration to Evolution en masse. Things are a-buzz around the Lab, my dear Outlanders. The Lab Rats are moving about, fast and furiously, as they graduate a number of their experiments to their second phase. Known around these parts as “Evolution,” this next step apparently draws upon the discoveries made during…

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Entry #1970: More Interlopers

Good gracious! This place is crawling with lab rats! I don’t know what’s going, but the humans seem to be hosting an inordinate amount of outlanders at the lab these days. First, the “open house” a few days back, and now…the environment seems to be teeming with stoppers by and what they call “guests.” Each…

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Journal Entry #1,888: A New Experiment

Overheard an interesting conversation in the lab today. The humans are planning something big. (Interesting side note, they call themselves “Lab Rats.” If only they knew they about us REAL lab rats. — Maybe they do! –) This new experiment they’re embarking on sounds interesting. From what I can tell, they are planning to mix…

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