Showing posts from category: Journal

Entry #2039: What We Did Last Summer

The 93 days of sunshine and blue skies are behind us. The Alchemy Lab Rats have been known to trade their views of laptops for lakeviews, and lab couches for lounge chairs in the summer months. Who can blame them? The other 272 days of the year are far from rat-friendly weather in the mitten state. Ah yes, the summer is…

Continue Reading

Brand Evolution

Entry #2035: When It’s Time to Change

Experiments are moving from Exploration to Evolution en masse. Things are a-buzz around the Lab, my dear Outlanders. The Lab Rats are moving about, fast and furiously, as they graduate a number of their experiments to their second phase. Known around these parts as “Evolution,” this next step apparently draws upon the discoveries made during…

Continue Reading

ENTRY# 2026: Breaking News!

Overheard: It’s a new product! My Dear Outlanders, I have exciting news to share. As I reported a while back, the humans are conducting a groundbreaking experiment of their very own, using themselves as the proverbial lab rats! Well, listen to this: I’ve been spying and listening in, and I have the first bit of…

Continue Reading

ENTRY #2021: Experimenting on Ourselves

The humans are getting to ready to launch a product and brand of their very own! The Alchemy Lab dedicates its time and energy to growing businesses…but what if a lab rat has an idea of his or her own? Better yet: what if a lab rat finds a way to target the generation of…

Continue Reading

Entry #2017: To Combine or Not to Combine?

Should you always mix elements? I’m writing to you today from a literal hole in the wall…here at the Alchemy lab.  Listening in, but staying out of view. The humans are entertaining again. Many new lab rats are entering, participating in what they call a “Reboot Camp.” Interesting discovery technique. The question keeps arising: “Should…

Continue Reading

ENTRY #2013: Rats can fly?

Did you know rats can fly? Well, let’s be clear here. Not all rats can fly. The Alchemy breed can, exclusively.   Our Lab Rats flew to the land where everything is bigger: Texas. Dallas, to be specific. Rats don’t go to Dallas for leisure. They go to make commercials. Obvi.   Our Lab Rats…

Continue Reading

Entry #2001: Did someone say food fight?

Yet, again. These self-proclaimed “Lab Rats” have outdone themselves. Behold! An app to save your relationship: Food Fight Fix. Apparently humans can never decide where to eat (trust me, this is not a relevant issue in the rat world). This “first-world problem” apparently creates divides between lovers and friends when no one can seem to…

Continue Reading

ENTRY #1993: Choose Your Fortune

Did you catch my latest holiday dispatch? No? Don’t fret. Here’s the scoop: The message involved season’s greetings and the wish of a year of good fortune. Which reminds me… We’ve launched a new fortune telling platform. Fame, wisdom, wealth or magical force is destined to define 2017 for you. Questioning our fortune-telling abilities? How…

Continue Reading

ENTRY #1989: EXPERIMENTAL SUCCESS

Hurrah! We’ve discovered the perfect brand elixir for a century-old landmark! Some old potions mixed with new magic and POOF…brand magic! With a clarified squeaker and digital annex, The Community House is as ready for their next century as Einstein was to present the theory of relativity. You’d better see this for yourself. Only the…

Continue Reading

Entry #1982: INTRUDER ALERT.

I hope this dispatch comes through clearly as I am currently guarding my life in the rafters of the lab. ATTENTION: A beast-like creature has threatened the security of the lab. (Please tell me it’s NOT some sort of rat terrier!!!) I’ve alerted all of my fellow rats and we’ve set our sights on the…

Continue Reading