Elevating Product Perception

New Look. New Market.

Eastman Outdoors, a staple in the outdoor cooking and marinade market, needed to update the company image and fit the look of their growing marinade and spice category. With a large following already in the camping and hunting market, how can a product make the jump to the food aisle without losing the current fan base?

By changing the focus to feel more like a retail sauce and less like an “camping” accessory, these sauces, spices and marinades all took a big leap forward. Our Alchemists developed illustrations and a “natural” paper feel that made these lines look higher end, but could still stand in the camping accessory aslie.