Elevating Product Perception
- Brand Engineering
- Eastman Outdoors Back to Portfolio
New Look. New Market.
Eastman Outdoors, a staple in the outdoor cooking and marinade market, needed to update the company image and fit the look of their growing marinade and spice category. With a large following already in the camping and hunting market, how can a product make the jump to the food aisle without losing the current fan base?
By changing the focus to feel more like a retail sauce and less like an “camping” accessory, these sauces, spices and marinades all took a big leap forward. Our Alchemists developed illustrations and a “natural” paper feel that made these lines look higher end, but could still stand in the camping accessory aslie.