When we say “brand,” some people hear “logo.” But while your logo is one component of the visual representation of your brand image, it’s only one. And visuals are only half of the overall brand experience your company needs to impart.
Like people, brands are the sum-total representation of one’s visual style, persona, voice, attitude and reputation. Brands can leave a lasting impression…or a fleeting one. How yours will be remembered is determined by equal parts — the science of engineering and the magic of design.