Your brand and your story live and breathe in literally every potential exposure between your company and its constituents. Every touchpoint an external audience has with your business is either an opportunity…or a liability.
From the sign on your building to the business card handed across the table…from your sales presentation to your marketing brochure…from your trade show exhibit to the free “swag” you distribute to customers…all of it matters. Alchemy believes all of these elements need to be mined, modified and converted into precious gems. They are not the parts in sum, but rather the whole of your company’s brand experience…and should be regarded as such.