The Elixir System
Our three-phase process elevates all aspects of your brand from the inside out. This proven system of Exploration, Evolution and Engagement has helped over 70 companies find success, overcome their unique challenges, and achieve brand clarity.
The first step in achieving brand clarity is aligning organizational leadership around a single understanding of the brand’s unique position in the marketplace. We achieve this through a fully immersive, hands-on Re-Boot Camp at the Alchemy Lab followed by extensive Field Work and Lab Work in which we study your company’s entire ecosystem.
What does this include?
The Re-Boot Camp
Coaching and education
Workshopping and team exercises
Planning and roadmapping
The Field Work
Management team meetings
Sales team discussions
Secret shopper and/or sales and customer experience evaluation
Client/customer conversations and surveys
Blind audience pulls for focus grouping
The Lab Work
Internal audit of your brand and marketing materials
External audit of your competitors and peers
Examine product or service including pricing and design
Audit of marketing budget
Audit marketing and advertising programs
After our research is complete, we meet again for a full-day meeting where we reveal our discoveries and discuss your unique elixir to reach brand clarity.
Next, we make sure the vision and mission is lived and breathed uniformly throughout the entire organization, and especially on the front lines — those who deal most directly with customers and clients. We do this through Internal and External evolutions that run on parallel tracks.
What could this include?
Define and implement Core Values and Brand Platform
Assign and train Brand Champions to lead visionary changes
Ensure a brand-focused recruiting and onboarding process
Review product development or enhancements
Integrate brand language into sales pitch
Oversee evolution rollout process
Develop brand assets (logo, website, marketing materials, brand videos, etc.)
Design and produce advertising assets (TV commercials, radio spots, digital ads, print ads, etc.)
Define customer brand experience
Create marketing and asset deployment
Lastly, we master-plan an internal launch and strategy that gives your company the power to live and breathe the brand for years to come. We simultaneously go live with a robust marketing plan that truly engages audiences into the optimum customer experience. When done correctly, this will breed loyalty, nurture affinity and create brand immortality.
What could this include?
Plan employee event to reveal new brand assets that set company vision
Create Brand Voice Guides
Provide structure for CEO remarks
Launch brand assets (websites, brochures, social media properties, etc.)
Assist in planning launch event
Provide guidance for press and media announcements
Develop constituent communications templates
Define media budget
Launch advertising plan