Entry #2049: Travels Far and Wide

What a whirlwind!

Things are moving fast around here lately, my dear outlanders! I can barely keep up. But I thought it best to keep you apprised of the goings on.


The humans have been in and out…and in and out again. I’m hearing reports of travels to distant lands, known as California, Texas and Massachusetts. Apparently, the itineraries have been comprised of two major experiments: One revolves around some fact finding…research to determine “consumer feedback and impressions relative to a major retail category.” These market research “focus groups,” as they’re calling them, are apparently designed to gather true, actionable qualitative data so that the humans can better understand “purchase motivators and de-motivators.” Interesting…I wonder what they’ll do with such data.


The second major initiative is something I’ve seen many times before ’round these parts. They call it “asset creation” around the lab. They are apparently filming video for television and digital advertising. In the past, they’ve taken this raw footage and gone into studio with it, applying some “magical elixirs” to it in order to create precious commodities. Can’t wait to see how this latest round turns out.


Meanwhile, these humans have wrapped up a number of extensive fact finding missions, after which, they’ve worked in the lab to apply magic to science and, in their terms, “relaunch the brand.” One such brand is a 70-year-old company! (I guess you’re never too old to learn new tricks.)


If it sounds like things are a bit hectic around the lab, well…they are. All of the comings and goings afforded me a brief moment to enter this journal entry. I hope to send more as these new experiments reach their exciting conclusions. Meanwhile, if you’re wondering where this all starts, check out the entire elixir system when you get a chance.


Until next time, stay busy out there!


Bunson J. Rattington

Bunson J. Rattington

Lab Rat at Alchemy
Bunson acts as the eyes and ears of the Alchemy Lab – secretly recording the exciting experiments and funny happenings the humans get into every day.
Bunson J. Rattington

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