Our Process

Alchemy mixes one part science with one part magic to reinvent brands that truly inspire their audiences to act.

Creativity for the sake of creativity is just art. But when executed through the prism of science, creativity is engineered to be successful in driving measurable brand objectives. This is why alchemists trust the science to guide the magic…rather than hunches to guide the guessing.

1. Explore

This phase includes a brand discovery meeting, an analysis of your customer experience, an audit of your current materials and an analysis of your top competitors...a.k.a. the science part.

3. Engage

Then it's time to employ all new assets and advertising campaign strategies, which could include anything from TV advertising to Pandora to programmatic retargeting campaigns to outdoor advertising and events.

2. Evolve

Here is where the magic begins! This phase includes anything from logo and message development to video, audio and print advertising production. This is also where your website gets a magical refresh.

4. Evaluate

And finally, we track all campaigns and provide you with KPI reports and ongoing recommendations based on engagement results. In other words, you'll never be in dark about where your marketing dollars are going.

``From high-level branding, to campaign development, to media placements to events and trade shows - Alchemy gave us a brand maturity we struggled to develop previously. If anyone is thinking about how their marketing and branding approach could be improved by experts who have done this dozens of times before, I strongly recommend giving Alchemy a call. You will not be disappointed.``

Jeff Ventura VP of Digital Marketing, Bar's Leaks & Rislone

``Working with Alchemy has been a game changer to our organization. After nearly 70 years in business, we found ourselves not only struggling to identify the best place for us to be in our market but also ensuring our brand voice and marketing strategies matched said place. Through Alchemy's diligent process, the team provided recommendations and action plans on how to streamline our brand and engage our clients to further solidify our company as a leader in the industry.``

Lauren Bockin HR Director, E.W. Kitchens

``Alchemy was a great collaborative partner in developing the JGA website. The final web design allowed us to best profile our diverse client projects and made it easier for our team to manage and make updates.``

Marcy Goldstein JGA