Changing an Industry

Product Packaging Reimagined

Remember back when generic supplements had red and white stripes? When bad design equated to “discount.” The only way to reach a discount audience is to look cheap, right?

We thought differently. Why does a generic need to look “generic?” Why shouldn’t it look just like the big expensive brand sitting right next to it on the shelf?

While others were trying to look like a discount, we created a line of products that felt like a big expensive brand for half the cost. Instead of going with the same ol’ current direction, we created a new path for generic products, and many followed suit…