The Michigan Discount Cabinets brand was outdate and unappealing to the general consumer looking to remodel their kitchen with a small budget. The messaging was also confusing and overwhelming.
We modernized and simplified the brand’s image with a new logo that exemplified a craftsman-style look to attract the DIY minded consumer. Even though this was a discount brand, we wanted the consumer to feel like they were getting a bang for their buck.
Fresh Advertising + Pandora Spots
Along with a new logo came new print, digital and audio advertising that conveyed a simple brand message: “Quality custom cabinetry that won’t break the bank.”
With these new assets, we employed a local print and digital ad campaign that reached their target market. We also ran a Pandora campaign in the surrounding areas.