Park West Gallery, one of the largest privately owned art galleries in the world, came to us looking for a way to give each of their represented artists an online presence that encompassed a unified PWG vision. With over 30 artists on their ever-growing roster, they needed to have a simple way to both create and manage websites for each artist while maintaining their unique style and personality.
In order to give PWG an easy-to-access, easy-to-manage set of sites, we developed a WordPress multisite platform where all artist microsites would eventually live. This platform gave the client the ability to make theme modifications to specified areas in order to better showcase each artists unique style. It also gave them the power to add and remove sites as their list of represented artists changed.