It All Starts Here
The Community House in Birmingham, Michigan came to Alchemy in need of a brand reset. Known as TCH at the time, this community gem was struggling to connect with those who needed them most. Their mission and purpose within the Birmingham marketplace was unclear, and the countless services provided were overwhelming to residents of the community.
Bringing community back to the house was most important, and thus TCH was renamed “The Community House”. The new messaging was created to highlight The Community House for the extraordinary destination that it is, reminding people of the opportunities the house holds for everyone in the community.
The new tagline, “It All Starts Here” reflects the organization’s place at the heart of the community with offerings for people at all walks of life.