The Lab Work


Following the Re-Boot camp, our marketing forensic scientists are deployed to study and analyze your company’s entire marketing ecosystem:

Management team meetings

Sales team discussions

Employee conversations

Internal audit of your brand and marketing materials

Secret shopper and/or sales and customer experience evaluation

External audit of your competitors and peers

Client/customer conversations and surveys

Blind audience pulls (non-customers) for focus grouping


The marketing lab studies and analyzes the lab work and delivers an actionable report that provides context and meaning to the field study. The detailed report provides a professional exploration of blind spots, challenges, opportunities and fresh thinking that only a third party with decades of experience can deliver.


Once the science is settled, it’s time to make magic!